(Download) "How Do Fans React when Sports Teams Are Named After Corporations?(Report)" by The Sport Journal ~ Book PDF Kindle ePub Free
eBook details
- Title: How Do Fans React when Sports Teams Are Named After Corporations?(Report)
- Author : The Sport Journal
- Release Date : January 01, 2008
- Genre: Reference,Books,
- Pages : * pages
- Size : 347 KB
Description
The reaction to Red Bull naming its soccer teams after the corporation and prominently displaying the company logo on team uniforms is a mixed one among media critics and fans. Although many media observers note that trends seem to indicate that more sports teams may be named after corporations, there is still a fine line between what is seen as hip and what is taboo. Grathoff (2006), however, suggests that the idea that Major League Soccer would allow a team to be named after a corporation reinforces the league's second-class status. INTRODUCTION